I walked into work last and my dad’s office manager said a woman stopped by the office and wanted to meet with me. The woman was moving to town and going to open a new massage practice at the new chiropractor’s office. After that conversation, I did not think much more about it. Massage therapists had come and gone in our small town. I had an established massage practice and never gave much more thought about the newbie coming to town.
Months later I went up to the open house uptown with my dad. He was welcoming the first colleague in his forty years of practice. He mentioned to me that he was happy to have someone else in town. He said when you have another good chiropractor in town; it is good for your business and for the profession. He made an interesting point. I would rather have several good massage therapists in town than one bad or unethical massage therapist. We had some cookies and punch. Finally, I was able to meet, Amy, the new massage therapist. After conversing for a while, she mentioned trading sometime soon. I admittedly was reluctant to try someone new. However, after a few weeks, I finally set up an appointment. What was the worst that could happen? After all, I was going to get a massage out of the deal. I would not even have to drive out of town.
I walked into her office. It was a warm, very professional atmosphere with soothing music and a very comfortable table. All of this was accompanied by a EXCELLENT massage. One of the best I have had in my life! She told me had been in practice a few years longer than me and loved the field of massage therapy like me. I am so grateful and excited to have this new, fanastic colleague in town. I know I can learn from her. I hope we can both continue to teach others in our small community about the wonderful benefits of massage therapy and the great benefits of combining massage and chiropractic. There is plenty of business for both of us.
This experience has also helped me see I had become a little complacent in my own business. There were small things I could do to provide my existing clients with a better massage experience. I have explained others that Amy and I have is GOOD, HEALTHY COMPETITION (Laura Allen once commented that she and a colleague called their colleague relationship “collaborative competition”) . I would not fault my clients for going to see Amy; In fact I have even sent a few up there already. She is trained in some areas I am not and I have heard nothing but great results. Her being in town is great for our community, for me, and for the massage therapy profession.
Take the time to meet your colleagues and see what they have to offer to you, and maybe your clients 😉
Welcome to town Amy!
Ivy J. Hultquist, L.M.T.